Wednesday, May 1, 2024

Small Business Website Design Best Practices & Examples

small business websites design

Testimonials show that your product or service delivers what it’s supposed to. According to BigCommerce, 92% of consumers read online testimonials and reviews when buying a product. In addition, a business that earns ten or more reviews gets a 15% to 20% increase in traffic. These results show that including them on your website will increase the chances of customers converting. Built on Squarespace, the layout is simple and familiar, making it easy to navigate around the site and creating a good user experience. Start building your Squarespace website like this one with the Bryler template.

How to Build the Best Lead Generation Website (& Keep It Converting for Years)

Get a headstart on your journey with 900+ free, customizable website templates, strategically researched and tailored for every industry — or start from a blank canvas on our website builder. Vicky Bakery also knows that photography is especially important in creating a desire for its product (delicious baked goods). It utilizes image editing to move beyond typical square image templates and layers the images to stand out even more. The homepage is easy to navigate, and the biggest and most important call to action, the act of booking a consultation, is highlighted as an easily clickable button. Because the lifeblood of a service-based small business is signing new clients, this is an excellent use of a call to action. With Wix, you can use AI to build your website in just a few minutes (which is great for small businesses just starting out and looking to get online quickly).

Search Engine Optimization

Consulting business that provides project management services and software to customers. This piece of art contains a lot of visual graphics, icons, illustrations and creative background elements. Minimal design based on imagery that creates positive impact on the consumer perception and portrays professionalism and quality. Cool graphics, nice user interface and carefully thought user experience. SaaS website design for portalfuse to mange users and devices on the cloud.It was full website design based on wordpress DIVI platform, from elegant themes. This will be a full service including custom designs, style guide, and implementation to WordPress.

small business websites design

What’s the best website builder for small businesses?

You’ll also want to nudge site visitors to take some kind of action—such as visiting another page for more information or sharing their email—with a call to action (CTA). As you think about what elements to include, be sure an About Us page is also on the list. “They have a service page that summarizes each of their services, then each service has a dedicated page that goes into more detail and showcases a photo gallery,” he said. In fact, Roberto Torres of online marketing firm The Local Marketer, recommends a dedicated detail page for each one. Christiaan Huynen, CEO of design agency DesignBro, said Spotify is a good example of a site with effective organization. On a related note, user navigation is arguably one of the biggest considerations when developing a website.

Choosing the Right Small Business Website Platform

It’s like always having an expert front-end web developer at your side who knows the ins and outs of every Divi... Divi AI is a solid way to get a website up and running in just a few minutes. It does the job for new users who want a website with a professional, clean design filled with well-written content and relevant sections.

The brand is committed to creating a sustainable and “slow” lifestyle and this is reflected in the earthy color scheme of browns and creams that generate a sense of calm for website visitors. Wirecutter is the product recommendation service from The New York Times. Our journalists combine independent research with (occasionally) over-the-top testing so you can make quick and confident buying decisions. Whether it’s finding great products or discovering helpful advice, we’ll help you get it right (the first time). WordPress.com provides 24/7 support via live chat for paid accounts with a Business or eCommerce subscription; support for the free plan and the cheapest paid plan (Premium) comes via the public community forum. One problem we kept running into is that sometimes Square Online would redirect us to a page hosted at Weebly.com—a help page or a settings page or, sometimes, an “Oops!

High-quality visual content and clear call-to-actions will also help engage visitors and drive conversions on the website. Google Sites offers only about a dozen templates, most of which are pretty basic looking. But while few in number, the templates cover a wide range of website needs, including events, projects, restaurants, service businesses, and hobbies.

Company

Colorful, illustrated web design for a SaaS company that helps businesses grow with web push notifications.The design is bright and cheerful. The illustrations engage the users and communicate rapidly what the company does and has to offer. While the free plan allows you to build a basic website, paid plans unlock features like custom domains, password protection, and advanced analytics. You can integrate features like contact forms, email sign-ups, and social media buttons to capture leads, nurture relationships, and convert visitors into customers. The brand’s website uses bold colors and striking product images to capture the attention and imagination of users. The website also includes a clear content hierarchy and easy-to-follow navigation which further helps to create a positive user experience.

How Much Does a Website Cost? Prices & Hidden Fees 2024 - Startups.co.uk

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Squarespace excels in this department, providing dozens of professionally designed elements to place on your pages, meaning you can display your content in a variety of ways. For example, an accordion is great if you want to hide additional content so visitors aren’t overwhelmed, or you could add a map to make the location of your small business really easy to spot. All of these features from Wix support your business efforts to promote your website and expand your audience reach. A good website builder should support your marketing efforts so you can get more eyes on your website and small business. As you can see, GoDaddy is the best value for money, with its premium plans starting from $10.99 per month (billed annually).

One of the best flat website designs, Treecard, is modern, with a consistent, clean layout for its entire web design. Bubble Kush is a cannabis strain created by Royal Queens Seeds, an 80% Indica and 20% Sativa hybrid with 19% THC. With a fantastic flat design, Bubble Kush is visually appealing and displays eye-catching colors and shapes. Animations and bold colors are the site's consistent design elements, engaging users with their quality display. Studio Bagaz' are visual storytellers who transform any concept into a unique visual language with some magic and fairy dust.

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Arrowhead’s site is built on Weebly, which lacks a native booking system. While booking tools are available through Weebly’s third-party app marketplace, Arrowhead integrates a third-party provider for reservations and bookings instead. Home goods brand Lola Pate’s website encapsulates the Bohemian spirit in the website design of the rug and decor sales company using Wix. The animated, overlapping rectangles celebrate Lola Pate’s core products—a line of quality rugs of differing sizes. WoofGang & Co built their site on WordPress, but you can achieve a similar site much more easily using Weebly, one of our favorite choices for ecommerce websites. For a step-by-step guide, read our instructions for how to build a Weebly website.

By utilizing these resource, it allows GROW SD to help businesses with their financing needs,” stated Lori Finnesand, GROW SD CEO. CTAs keep pages interesting, so visitors stay longer, and they increase sales. MUNICIPAL is a clothing and accessories brand that inspires people to bet on themselves and make big things happen. A useful tool that notifies users when they log in or when new users sign up is the pop-up announcement feature. The SwayNYC website features elements of Black, Orangey Red, and Cerise Pink, along with a dotted Cerise Pink cursor feature that changes visibility as the cursor moves.

Small business websites must have an eye-catching design and compelling copy to make a positive first impression on visitors. Small business owners may not have the budget, skills or resources to make a website that stands out. However,, with the right tips and tricks, you’ll be on your way to building stunning landing pages that make people stop and stare. To help you get started, we’ve compiled a list of small business website design best practices along with a few examples.

With the help of concise written website content, site visitors are introduced to what the site is all about as soon as they enter. Following this textual description, a prominent call-to-action (CTA) button immediately encourages them to download the app. Ensure your site uses responsive design, a web design approach that allows your site to adapt to the size of any screen it’s being viewed on, whether a computer, tablet, or smartphone. Purchase a paid Site plan to publish, host, and unlock additional features. Get inspired and learn from the effective personal branding examples of people like Bill Nye, Shaun White, and Charli Marie.

This enables visitors to schedule appointments no matter what time of day they’re visiting your website, ensuring you don’t miss a chance to convert a site visitor. The business website example for boutique hotel La Zebra hotel illustrates how it is possible to include a lot of information in a reader-friendly way. Information is arranged in the navigation bar according to the service a visitor is looking for. Reservations are easily accessible immediately below the header, and the color scheme is warm and inviting. The ease of use of the back-end ecommerce solution makes Wix an excellent choice for most small businesses. In fact, Wix tops our list of the best website builders for small businesses thanks in part to its robust ecommerce features and website customization you can achieve with its drag-and-drop editor.

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